Nomenco
A tool from Aberlay

Name your company the way the Fortune 500 name theirs.

Nomenco encodes the naming methodology Alex Naressi developed across 13 years at Accenture Song, the $20B agency network behind hundreds of the brands you know. You get the process, compressed. Every candidate comes with the .com already cleared. Brief to shortlist in one session.

Start your project. $1,900.

One time. Self-serve. Instant access. No call, no sales motion, no waiting list. You pay, you work through the canvas, you leave with a shortlist and a brand brief. 7-day refund if you have not exported.

What you get

The brief.

A conversational brief that asks the five questions a senior naming strategist would ask, and writes them up like one. Powered by the methodology, not by templates.

The names.

Thirty or more candidates generated against the brief, each with the .com already verified. Names where the .com is taken are filtered upstream and never shown. Your creative flow is never wasted on dead ends.

The direction.

Rationale, tagline draft, territory classification, and the Aberlay fingerprint score on every candidate. Full brand direction on your shortlist: positioning, tone of voice, brand personality. A naming file you can defend to your co-founder and investors without editing.

The export.

Markdown you can drop into Notion or share as a link. PDF-ready brief. Your naming file, complete.

Why $1,900, not $200

Free name generators give you a hundred ideas and zero methodology. Agencies charge $200,000 to $2 million and take a quarter. The difference between those two is not effort; it is the method. Nomenco is the method, automated. That is where the caliber lives, and why $1,900 is the honest price.

If you are deciding between Nomenco and a $49 generator, Nomenco is not for you. If you are deciding between Nomenco and three months with Wolff Olins at $250,000, Nomenco is. Both are fine outcomes; we only build for one of them.

Why Nomenco exists

I watched hundreds of founders pick names they regretted eighteen months later. Not because the names were bad. Because the process was improvised. The methodology that works for Fortune 500 brand launches also works for pre-incorporation startups. It has never been available to them, because the agencies that own it charge six figures and take a quarter. Nomenco fixes that.

Alex Naressi, founder of Aberlay

Credentials

Start your project.

You receive a personal access link by email within 60 seconds of payment. Most founders complete their naming session inside 60 minutes. Come back and regenerate anytime within 30 days.

$1,900. One time.